According to the Hungarian branch of KOTRA (Korea Trade Promotion and Investment Center), the state-run MTV channel will broadcast the 65-episode Korean drama “Queen Seon Deok,” at 8:30 p.m. on weekdays.
Queen Seon Deok first aired in Korea in 2009, and is a dramatization of the life of Queen Seon Deok, who ruled the Silla Kingdom (57 B.C. – A.D. 935) from 632 to 647.
The decision to air Queen Seon Deok was likely influenced by the unexpected success of Daejanggeum, a moving story about a royal chef and doctor during the Joseon Dynasty (1392-1910) that aired in 2008. Despite being shown in the morning, rather than the more desirable evening hours, Daejanggeum attracted an average of 220,000 to 360,000 viewers per episode. It soon moved to prime time, and was re-shown twice to satisfy the demands of local fans.
The broadcast rights to Queen Seon Deok cost approximately 65 million US dollars, and local branches of Korean businesses, such as Samsung Electronics, pitched in to sponsor the program.
“Hungary, where many Korean businesses have found success, is one of the key regions where we would like to promote Korean culture,” said Korean Ambassador to Hungary, Suh Chung-Ha.
source:Korea.net
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