Electronic appliances manufacturing, led by South Korea, has become the BRICs (BRICs: Brazil, Russia, India and China) emerging markets of India, the country leader brand, disdain for American and Japanese counterparts appliances.
Recent years, the South Korean home appliance giant Gaoqing Premium marketing strategies, frequently attack the Indian market, the final "Hard work pays off," South Korean home appliance has not only achieved a "market first" market share targets, and successful set the "best brand" brand leader. South Korea and from the end of last month, led by India's economic association agreement (CEPA) negotiations, a compromise ending the latter view, Korea is expected in the future will not only be limited to home appliances, including
Mobile
, Steel, computers and appliances, including the Indian market will also be blowing, "Korean wave", in Korea industry to penetrate the Indian market will also Japan and other developed countries, British and American Manufacturing Industry in the emerging countries strategy for overseas markets, produce a series of repressive impact.
Samsung Electronics announced on October 5, Germany's GfK market research institute in India
TV
Market statistics report shows the first half of this year Samsung flat-panel TV sales, accounting for overall market share of 26%, firmly occupy the league title. The July market share Samsung TV is increased to 29%, indicating that the Indian TV market lead Yiqijuechen "absolute strength." Especially
LCD TV
, Samsung Electronics sales since 2006, sales continued to control the number of units "champion" the throne. Although, Panasonic,
Sony
, Sharp and other Japanese TV series have enhanced the BRICs (BRICs), after the BRICs (also known as Next11 Brick 11 countries including: Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, Philippines, Turkey and Vietnam 10 countries), Yuan Wang of the five countries (VISTA: Vietnam, Indonesia, South Africa, Turkey and Argentina) the emerging countries strategy for overseas markets by opening stores, distributors and government agencies to strengthen local public relations, human resources, etc. to the localization emerging market country to attack, but the Samsung LCD TV in India "double winners" of the record so far and even 1 to 2 years, no one can break.
Samsung Electronics Vice President Yin Fu-Gen (image display Division), said: "Samsung LCD TV market in India, the first half of the actual market share reached 39%, in July it reached 41%, while the second half of this year is expected to will be maintained at above 40%. the secret is that we derive the premium (high) Product marketing strategy firmly lock the Indian market high-end consumer habits. "Samsung Electronics since 2006, which stopped in the Indian market CRT TV and other low-end product sales, focus on LCD TVs and
Plasma TV
And other high-end product marketing. Holding high-dozen high-end line, just follow the Indian economic boom in recent years the level of consumption "upgrading can" trend; Samsung Electronics fashion colorful design, the use of feature-rich fashion, due to complex cultural trends in the consumption of local residents swept the Indian market.
9 16 LG Electronics announced the global launch for the first time, consumers living in the Middle East Islam that can read the Bible – "Koran" television. The 42-inch, 50-inch LCD TVs two, operating the menu screen at a glance the 114 mark, "the Koran" link icon, built-in recorder's 160GB hard drive is adequate to protect the audio to read the speed and quality, and easy operation standards The pronunciation is very suitable for devout Muslim audience to use. The company also announced that another will be launched in the Middle East in Arabic and car navigation products market in Nigeria, Africa's tribal language English subtitles television. It is learned that, through detailed consumer surveys to develop the local market characteristics, with the localization of LG Electronics products in overseas markets has become an important component of development strategy.
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