Korean Mushrooms Occupies the Tables of the Swiss

The superior species and high production quality of Korean mushroom is proved through its great texture and taste, already having been renown overseas. Today Korean mushrooms have attracted the Swiss people being one of their favorite dishes.

Korean mushrooms spotlighted as high-quality food

Jelomli, a grand department store of Zurich, the largest city in Swiss has Korean mushrooms on their sales list, sold at the lower ground grocery section, along with a variety of other raw mushrooms. Here Korean king oyster mushrooms are sold by 30-40 franc per kilogram, quite expensive which is equivalent to 35,000 ~ 47,000 won in Korean dollars.

Swiss people, on sunny days, often enjoy barbeque parties with their family and friends sharing grilled meat and sausages, and the Korean king oyster mushrooms as the only vegetable to be added on the main grill list. Taken as a high-quality food item, the king oyster mushrooms are enjoyed for its bigger size and thick texture that is much suitable for a grill party compared to button mushrooms.

In Swiss, now it is not that difficult to meet these mushrooms from Korea in Swiss as they are not only supplied to department stores but also to Migros, the largest supermarket franchise in Swiss.

a Swiss restaurant in Itaewon, Korea> (Photo: Naver blog)

In Swiss, mushrooms are widely enjoyed by the people being one of the most popular food often used as an ingredient for sauces or even as main dishes. Regarding the sales of button mushrooms the amount of its consumption are 13,000 tons annually; 8,000 tons of raw mushrooms and 5,000 tons of cooked mushrooms. Here 7,000 tons of raw mushrooms are produced in Swiss and the import! rate of the total market consists of 15 percent. The Swiss people do seem to favor mushrooms a lot!

Cannot imagine a life without mushrooms!

  The Swiss people in love with mushrooms

Even the economic crisis did not stop the Swiss fondness for mushrooms. In the second half of 2008 when the economic situation was not favorable, consumers did not cease to spend money on mushrooms. In 2009, rather the total consumption increased adding 300 tons compared to the former year. In fact, the fastidious Swiss customers looking for the best qualities seem to continuously increase the needs for fresh mushrooms.

Button mushroom is the most largely produced and consumed one in Swiss, which is a very traditional kind. However, Asian kinds started to receive attention along with the rising popularity of foreign mushroom species. These days foreign mushrooms that have been introduced during the 1980~1990s including shiitake, king oyster mushroom, grifola frondosa are now receiving some spotlight. Especially shiitake is enjoying popularity being ranked second in the consumer preference.

It may be no surprise that Korean mushrooms with high quality and taste has successfully created its market in Swiss. It had past 3~4 years since Korean king oyster mushrooms joined the dishes of the Swiss dining table.

Now the annual amount of mushroom import!s are over two hundred million Korean won. This was possible by both continuous efforts put to improving species and through quality control.

In 2009 renowned chefs from all over the world have visited Korea to participate in the ‘Amazing Korean Table,’ and Korean mushroom was used by all chefs. A variety of mushrooms were grilled or slightly boiled to be used as ingredients or become the main dish itself.

The taste and flavor of Korea mushrooms seems to prove its real worth no matter where it is. As the Swiss fondness for mushroom continues the future of the Korean mushroom overseas market is expected to be positive; we hope to create a broader international market, in addition to Swiss, for all consumers who want high quality mushrooms.

The Medical Service Project Shares New Life and Hope!

Do you know much about the congenital heart disease? The disease is due to abnormal heart development before birth that requires postnatal medical treatment. It may lead to premature death if no appropriate surgery is operated, however a successful surgery can grant a new healthy life to a child.

Regrettably, there are many people who are in need of medical surgery but not all receive the opportune treatment. The high costs and lack of professional medical hospitals are doubling the burden. Fortunately, movements of medical support for the global neighborhood have been started, the ‘Korea Medical Service Share Project’ being one of them.

The Korean government financially supports children of neighboring undeveloped regions suffering from the lack of medical facilities by paying all expenses on their visit to Korea for medical treatment; Private medical institutions support the medical expenses by offering voluntary surgical operations. This year’s first patient is Danilya, a young boy from Russia.

A new life to a six-year-boy Danilya

The level of medical treatment of Korea is well recognized on the international level. The number of foreigners visiting Korea for medical surgery or treatment is increasing and every year new surgery method of Korea and its successful cases are introduced overseas.

The Korean Ministry of Health and Welfare has developed a project to position Korea as a global healthcare leader and promote voluntary services overseas.

The project is significant for being a public-private collaboration case while the Korean government provides financial aids covering flight fees and expenses during the stay and medical institutions covers the medical expenses. This year’s budget is 250,000,000 Korean won, which will be used to cure fifteen patients from the neighbors of Korea including China, Russia, Kazakhstan and so on.

Danilya, a six-year-old boy from Havarovsk, Russia was the first patient to meet the Korea Medical Service Share Project. Danilya was diagnosed as congenial heart disease and ventricular septal defect however the family could not afford a surgery and in fact no hospitals specializing in heart disease could be found near the village. It was grateful to receive Irina’s - the mother’s joy and appreciation when she heard the good news from Korea about the medical and financial support.

Sejong Hospital, specializing in heart disease, was responsible for the young boy’s surgery this time. The hospital has conducted about 900 free medical operations for children from twenty nations including Russia, China, Vietnam, and Iraq for the last twenty-nine years bringing new life to them. The hospital explains that it is time for Korea to give back the help it has received from their neighbors in the past and this medical service project could be one example of it.

Sharing the advanced medical technology of Korea with Russia

conducted by Korean surgeons at major Hospitals of Korea>

The operation process of Danilya was covered by RTR, the Russian public broadcasting media and will be broadcasted across Russia in March. ‘Pulse,’ RTR’s self-produced medical documentary program that usually deals with new trends in the medical field e.g. modern medical science, diagnosis and diverse diseases, and new medical treatments, will feature the story on Danilya in three parts. This may as well be a good opportunity for Korea to introduce its advanced medical technology.

In fact, RTR did not only take report of Danilya’s surgery but also covered the current medical technology for cancer, cardiac and vascular diseases, oriental medicine, brain and spine treatment of Korea in depth, introducing the excellence of Korean medical technology.

to a patient that will work as a real arm> (photo: The Joongang Daily)

The Korea Medical Service Share Project will actively continue to support the young patients of China, Kazakhstan and so on. ‘Medical Korea,’ a medical institution to operate free surgery, will be established and promoted through the local media. ‘Global Medical Service Share Corps’ program supported by Hanlyu celebrities will be carried out as well. We expect the project would gradually expand its activity reaching out to more regions and covering more diseases to be cured.

The project embraces the idea of coexistence and the global community. It is grateful for both, Korea who can be help and its neighbors who calls for help – the young children suffering from illness, and the parents who need support to afford medical treatment. A better global community can be upheld by being help for those who need a hand, and this project can be one way to practice the idea. We hope to see more medical institutions willing to donate their excellence in medical technology to bring new lives to our neighbors.

Korean Studies around the globe

Indonesian Korean Studies studenta at graduation (Yonhap News)

Korean Studies, which focuses on different aspects of Korean culture, economics, politics, history and other subjects, are an important part of how people around the world learn about and understand Korea. From Southeast Asia to Europe to North America, Korean Studies programs are a way for students and communities to connect with Korea and pursue studies while increasing ties between Korea and people around the world.  Meanwhile, Korean Studies forums, conferences, symposium and publications bring a wider view of Korea to both academics and non-specialists.

Korean Studies programs, like many other area studies, emerged primarily after the Second World War, when people around the world started to realize the importance of having interdisciplinary academic programs to study and understand other countries and cultures. 

Although the term itself dates back to the 1940s, most Korean Studies programs were several decades later. Taking an interdisciplinary approach that incorporates a wide variety of academic disciplines including sociology, economics, folklore, literature, art, history and others subjects, it strives for a holistic and complex view of Korea.

Often part of broader East Asian studies programs, Korean Studies have expanded dramatically over the past few decades, reflecting Korea’s increasingly prominent role in world affairs. Most of the best-known programs are in the United States and Europe, but more and more programs, lectures, and opportunities in Korean Studies are opening up in new parts of the world like Africa and Southeast Asia.(Right:  Prof. McCann of Harvard University gives a lecture on sijo (Yonhap News))
In 1991, the Korean government established the Korea Foundation to help promote academic and cultural exchanges worldwide, and affiliated with the Korean Ministry of Foreign Affairs. They have invested heavily in Korean Studies programs around the world, and offer a variety of scholarships and grants, as well as organizing forums, conferences, exchanges and publications related to Korea.

The United States and Canada have some of the world’s oldest and most respected Korean Studies centers and programs.  The University of Toronto has the oldest Korean Studies program in Canada, dating back to 1976, but is only one of dozens of universities across Canada with active programs concentrating on Korea. The University of Hawaii has one of the largest and oldest Korean Studies centers in the world, having been established in 1972 and home to the largest concentration of Korean scholars and resources outside of Korea itself.  Meanwhile, Harvard, Columbia, UCLA and the University of Washington are home to some of the most respected academic programs dealing with Korea in the world.

Europe can boast several world-renowned programs as well, including at the School of Oriental and African Studies (SOAS) in London, the Universities of Sheffield and Leeds.  Germany and France both have several universities with programs that allow students to specialize in Korean language and culture.  Korean Studies programs have also begun to spring up in other parts of the world, including the Middle East, Africa and Southeast Asia in response to increased ties between Korea and the rest of the world.

Like many academic programs and disciplines, Korean Studies as a field has experienced setbacks in funding and other areas, but it has also shown remarkable growth over the course of just a few short decades.  It has also proven itself an important area of study for people around the globe, reflecting Korea’s changing international status and academic importance as a discipline.  Korean Studies conferences, forums, programs and publications continue to flourish and expand as Korea’s role in the world increases.

Scholarship for Females to study in Korea@ Ewha Womens University

EGPP(Ewha Global Partnership Program) Scholarship
The Ewha Global Partnership Program(EGPP) is a global initiative that selects and educates promising females from developing countries on full scholarship at the undergraduate and graduate levels, with an aim to nurture them into top professionals and global leaders of the 21st century. This is a program designed under the goal to share Ewha’s 120 years of accumulated academic excellence with females from other parts of the world.

Read more: http://scholarship.bursa-lowongan.com/egppewha-global-partnership-program-scholarship-2011/#ixzz1CDERHatk

Eligibility
A female student from a developing country who has been recognized as a potential leader, and who applies for admission to the undergraduate or graduate program of Ewha Womans University through the special admissions process for international students
Scope of Scholarship
The scholarship covers the recipient’s tuition, on-campus dormitory fees, stipend plus airfare. The Ewha Global Partnership Program Steering Committee may reduce or revoke the scholarship award upon review, should the recipient fail to fulfill eligibility requirements for reasons such as inability to continue attendance at the university or conducts unbecoming a student of the university.
Duration of Scholarship
Undergraduate freshman: maximum four years Undergraduate transfer: maximum two years Master’s: maximum two years Doctoral: maximum three years
?The scholarship is granted on condition that the recipient maintains her degree program and major.
Application (Form 4)
A completed Application Form should be submitted along with the application for admission.
Selection
Recipients will be selected through a comprehensive evaluation of her ability and potential as a global female leader, based on submitted documents.
Others
For further information, please e-mail to egpp@ewha.ac.kr or refer to the Office of Admissions website(http://home.ewha.ac.kr/~eenter/english/index.html).

Main Events of this Month

• Korea Grand Sale(www.koreagrandsale.or.kr) 
Ministry of Culture, Sports and Tourism and Visit Korea Committee hosts a ‘Korea Grand Sale 2011’ with approximately 14,000 business participants including the ‘BIG 20 (A strategy selecting a group of franchise businesses favored by foreigner who visit Korea and offer discounts)’s for fifty days. On weekends various events are offered for customers. 
- When: Mon. 10 Jan 2011 ~ Mon. 28 Feb 2011 - Where: Seoul, Busan, Jeju and other local governments nationwide 
* Weekends Special Street Events (Hours 13:00~16:00) 
- Sat. 15 Jan ~ Sun. 16 Jan 2011: Myeongdong Theater - Sat. 22 Jan ~ Sun. 23 Jan 2011: Dongdaemun Hello APM - Sat. 28 Jan ~ Sun. 30 Jan 2011: Yongsan, IPark Mall Event (Floor 4) - Sat. 12 Feb ~ Sun. 13 Feb 2011: Lotte Department Store (Main Branch) outside 

Would you like a bowl of Ttukbaegi?

Onggi, a traditional Korean pottery has a significant role as a container preserving food in Korean food culture. In fact, among this time is when we remind of the rows of kimchi and doenjang (soybean paste) jars that used to be stored in the house yard. Nowadays as plastic and stainless containers became popular and the housing environment has changed Onggi lost its popularity in daily life of Koreans. However, recently the cultural value and identity of Onggi has been acknowledged. Books written in English to promote a global use of Onggi have been published followed by attempts of contemporary interpretation on the traditional pot. Let’s take a closer look.

Onggi, traditional Korean pottery of daily life

Onggi, in Korean means earthenware or pottery with a dark brown glaze, which is a native Korean pottery of daily life. Often used as a kimchi jar, for its cheap price and long-durability has been generally used by Koreans. Onggi Folk Museum in Ssangmun dong, Seoul, possesses a variety of Onggi; the big ones mostly used for preserving soy sauce, doenjang, kimchi and water and others used in a more wide range of use e.g. chimneys, candle bottles, lamp-oil containers, Gi-wa(roof tile) and tea pots.

The common use of Onggi can be explained with the characteristics of the Korean food culture. Onggi perfectly suits to preserve fermented food. Made from coarse sand-mud, its breathing holes allows air to enter but block water out that helps the preservation of the food for a longer duration. It also removes toxic substance of foods and reduces the smell. By enabling effective flow of air that helps the fermentation and preservation of the food, Onggi is perfect to store doenjang, soy sauce, kimchi and Jeotgal (salted seafood) keeping it fresh until the following year.

Especially, Onggi is a ‘pot from nature,’ that when cracked or broken to be thrown away it is simply back to earth as soil. The pot is made of soil, water, fire and wind that are harmless to our body. It is eco-friendly but also has traditional Korean scientific logics embedded, no surprise it was selected as one of ‘100 Cultural Symbols of Korea.’ Last year ‘Onggi Expo Ulsan Korea, 2010’ was hosted by Ulsan Oe-gosan Onggi village, the biggest Onggi trading center of Korea.

‘Onggi Expo Ulsan Korea, 2010’ under its theme ‘Onggi the Mirror of the Future’ introduced Onggi featuring the meanings found in its materials and decoration technology and also offering events to experience the difference between Onggi and other potteries from the world. It was the first international expo on traditional Onggi and especially its event for visitors to make their own Onggi was a great success.

CHA publishes an English edition book on Onggi

The National Research Institute of Cultural Heritage (NRICH), Cultural Heritage Administration of Korea published a book entitled as ‘Onggi’ written in English to introduce the Onggi culture to the world. In order to help the orientation of foreigners lots of visual images are included for explaining the production process of Onggi. The process is introduced by three themes – earth, fire and spirit, which are the essential elements for making the pot throughout the history. Among the three, spirit is the most critical that contains the heart of the artisan who made the pot.

This book will be distributed overseas through Korean Culture and Information Services and other related organizations. Also the PDF version will be available at the (NRICH) homepage (www.nrich.go.kr). In addition, NRICH based on their research on intangible cultural heritage of Korea, will continue to publish other English books for foreigners.

Due to the change of housing environments and industrial progress, there are less people who use Onggi in daily life, especially with the invention of kimchi refrigerator in Korea. A significant effort to establish the identity of Onggi culture inheriting its excellence as a traditional container for fermented food, and its historic and cultural value as deriving from the early pottery of human history, should be continued. To develop Onggi suitable for practical use in contemporary life or application to interior design can be one idea. Through a long-term and specific plan, a spread of traditional Onggi culture of Korea across the world is hopefully to be expected.

Sharing Intangible Heritage of Korea with the World

Cultural Heritage can be divided into tangible and intangible heritage. Cultural assets with forms e.g. a palace or ceramics would belong to the former category, while formless assets such as music, dance, drama, and recreations would belong to the latter one. Especially the legacy of intangible cultural assets has been continued by the people throughout history until now, being re-created by time contributing to the diversity of culture.

UNESCO has well acknowledged the importance of intangible cultural heritage. In 1997, at the 29th UNESCO general assembly it has adopted ‘Masterpieces of the Oral and Intangible Heritage of Humanity’ in order to protect intangible heritage which has been under threat to cease to exist by industrialization and globalization.

In 2003 ‘Convention for the Safeguarding of the Intangible Cultural Heritage’ was adopted by UNECO and it designated an ‘Urgent Safeguarding List’ and ‘Representative List’ of intangible cultural heritage of humanity. In 2001, 19 assets have been assigned as intangible cultural heritage and the list of it is on increase since then. Last October the food culture of France and Mexico was added to the list receiving lots of attention.

CHA produces DVD on Intangible Cultural Heritage of Humanity

Half of cultural assets inscribed on the UNESCO Intangible Cultural Heritage List are those of Korea, China and Japan; Kabuki theater of Japan, the Dragon boat festival and Acupuncture and moxibustion of traditional Chinese medicine of China. Korea has eleven assets on the list; the Royal Ancestral Ritual in the Jongmyo Shrine and its Music, the Pansori Epic Chant, the Gangneung Danoje Festival, Cheoyongmu, Ganggangsullae, Jeju Chilmeoridang Yeongdeunggut, Namsadang Nori, Yeongsanjae, as well as Daemokjang (traditional wooden architecture), Gagok (lyric song cycles accompanied by an orchestra), and Falconry the last three recently added to the list.

The National Research Institute of Cultural Heritage (NRICH), Cultural Heritage Administration of Korea produced contents with foreign language services introducing the eleven assets distributed by this month. A video clip on five assets inscribed on 2009 (Cheoyongmu, Ganggangsullae, Jeju Chilmeoridang Yeongdeunggut, Namsadang Nori, Yeongsanjae) is as well produced in three language editions with Korean, English and French. The clip includes a brief introduction on each relevant item that will be a useful resource for foreigners interested in Korean culture.

To promote active use of it, NRICH will distribute those video clips to relevant organizations and researchers in Korea and overseas, as well as providing online access to the material at NRICH homepage. High-quality contents on the intangible cultural heritage of Korea acknowledged by UNESCO is planned to be developed, produced and distributed every year. Such attempts is expected to improve a worldwide recognition on those heritages of Korea that has been under-promoted, despite of its value and significance representing the history, culture and identity of Korea.

The Intangible Cultural Heritage, the dwelling place for the Korean Spirit

Let’s take a closer look to the five cultural assets featured on the DVD produced by NRICH.
Namsadang Nori is the no.3 important intangible cultural properties of South Korea. Literally meaning ‘all-male vagabond clown theatre,’ it is a traveling entertaining theater troupe consisted of forty to fifty men enjoyed by the common people.

Kkokdusoe (the head of the group) leads the group followed by gombaengisoe, tteunsoe, gayeol, ppiri, and jeoseungpae performing the six sessions of nori (recreation) that are Pungmul, Beona, Salpan, Eoreum, Deotboegi, and Deolmi. Its origin derives from late Joseon. It was to wish peace and wealth for the villages and deliver joy to the common people through various music and performance.

Ganggangsullae, the no.8 important intangible cultural properties of South Korea, is a more familiar traditional recreation of Korea. The tradition comes from the South-western area of Korea performed to wish good harvest and fecundity.

Especially a grand Ganggangsullae used to be performed on the night of Chuseok (Korean Thanksgiving), which origins back from the Japanese Invasion of Korea in 1592. Admiral Yi Sun-shin lighted up torches on the hill and gathered women to play Ganggangsullae to fake the size of the army to the enemy and later the play continued to sing joys and sorrows of life.

Cheoyongmu is the final dance of Narye and Yeonre, successive national royal events of Korea. It is the only royal dance performed with human face masks. The narrative of the dance is about getting rid of misfortune based on the principle of Yin-Yang and the Five Elements. Through its dazzling and confident movements the dance delivers great energy and vigor to the audiences.

Yeongsanjae is a kind of 49 jae (a Buddhist memorial ceremony held on the 49th day of one’s death). It is a ceremony for spirits to attain eternality based on the Buddhist faiths. It cultural value is recognized for reproducing Young-san Hwe-sang, reminiscences of preach Sakyamuni has performed on Vulture Peak Mountain; also called as Young-san jak Bup, a representative providence ceremony of Buddhism.

Jeju Chilmeoridang Yeongdeunggut is a kind of haenyeo gut (haenyeo means female diver, gut is a type of exorcism) that is part of the unique cultural heritage of Jeju along with haenyeo and folk religion. It has a cultural meaning as a cultural festival embracing the local community and encouraging mutual understanding between the people living on Jeju Island.

To preserve these inherited cultural assets of Korea an active promotion on the international stage should be continued. An active support and participation from the Korean people preserving and promoting their cultural heritage should be followed as well.
............................................................................................................